Holland Property Plaza

Holland Property Plaza (Foundation Holland Property Plaza - HPP) brings together national real estate companies from the public and private sectors and promotes the Netherlands’ favourable business and investment climate among multinational companies. In addition, Holland Property Plaza is dedicated to promoting international development partnerships and ...


HPP Community

The Holland Property Plaza Community is a professional business relations network for all HPP trade fair participants , public bodies (municipality/province), foreign investors and Friends of HPP (business relations and sponsors involved in HPP) and aims to strengthen the circle of relations of Holland Property Plaza (HPP) and tighten the bond between these... 


Holland Property Bike

Holland Property Bike is a yearly cycling event within the annual networking programme of Holland Property Plaza. Started in 2012, we are now preparing for the 5th edition of this cycling event for European amateur cyclists, active in leading positions in the real estate sector. On June the 16th 2016  the next Lustrum edition of the HPBike Tour will start in the centre of the Netherlands.



The NVA (Dutch Real Estate Society) based in Amsterdam is a network of outstanding professionals within different disciplines in the real estate industry in the Netherlands. The NVA, with around 65 members, organizes 6 network meetings a year. Since 2014 the NVA is incorporated in the Holland Property Plaza community network ... 


Retail – Changes and opportunities. Investing in a bright future or a dead end street? 
How will customer needs and expectations be defined in the next decades. Internet a threat or solution ?

Small housing  – What are the trends and demands in housing? A home with a garden in the suburbs or a small “affordable” apartment in the city centre? How to keep your city inhabitable and affordable for new home owners and tenants?


12.30 - 13.00 Reception and registration, with snacks and soft drinks

13.00 - 13.05 Opening by the president of Holland Property Plaza, Mr Wienke Bodewes

13.05 - 15.00 HPP “Pro Talks”, with 5-minute expert introduction and 15-minute simultaneous round table discussions in small groups, focussed on trends and cases. Pro Talks is a new HPP initiative and  a project in progress :

  • Marc VlessingPocketliving UK “Affordable homes for global cities”
  • Herman KokMulti Corporation “Convenience centres as heart of the neighbourhood”
  • Richard WöröschSchwitzke & Partner DE “Malls, life or die?
  • Victor van BommelOrange Capital Partners “Changing Amsterdam”
  • Galynya PermyakovaGreystar “Building Communities”
  • Chris van Kaam & Sven Bertens, JLL – “Salvation of the Dutch retail market”
  • Jaco Meuwissen3W real estate “Developing a real Shopping Experience”
  • Fabian HoffWFMG DE “eBay’s local commerce solution, a key to profitable commerce in your city?

15.00  - 15.25 Coffee and tea break

15.30  - 15.30 Introduction of the keynote speakers by Wienke Bodewes, CEO Amvest


15.30  - 15.45 Mr Chris van Kaam, Head of Retail at Jones Lang Lasalle - The European and Dutch Retail market

15.45  - 16.00 Mr Richard Wörösch, CEO Schwitzke&Partner – Malls, life or die?

16.00  - 16.15 Mr Andries van Daalen, Program Director Wehkamp,  Internet, limitless sales potential

16.15  - 16.30 Mr Ulrich Schückhaus, CEO WFMG - mg.retail2020 a local commerce project with eBay.

16.30  - 17.40 Mrs Marijke van Hees – Chairwomen Dutch platform Retailagenda

17.40                  Coffee and tea break

Small Housing:

17.00 - 17.15 Mr Han Joosten, BPD - The growing need for housing in the Netherlands, Germany and France

17.15 - 17.30 Mr Victor van Bommel, Orange Capital - Housing for Starters in Europe

17.30 - 17.45 Mr Marc Vlessing, Pocketliving UK - Small Housing and City Makers

17.45 - 17.55 Minister Stef Blok - Housing in the Netherlands, Vision of the Ministry of Housing

17.55 - 18.00 Conclusion and invitation, Mr Wienke Bodewes

18.00 Gathering, drinks and informal walking dinner “Food Court” style  

HPP temporary symposium programme (version 240516), for the 6th of June 2016. HPP reserves the right to change the programme without further notice - Lecturers,tittles and subjects are final.

Participation fee for HPP Community members and guests is free of charge, for all others participants €195,-excl.VAT. Send your request for an application form to: hppsymposium@hollandpropertyplaza.eu or call us at +31(0)306991863 


The Dutch@work in Europe

Stef Blok, Minister for Housing of the Netherlands
Stef Blok
Minister for Housing of the Netherlands

When I visited the EXPO REAL in 2014, the Dutch housing market was showing the first signs of recovery from the economic crisis. Today, recovery is going full speed ahead. House sales are increasing by the double digits, returning to levels last seen before the crisis, and house prices are also picking up. In the rental market, yields and capital growth are stable and strong and the outlook is positive.

The crisis has shown that the fundamentals of the Dutch housing market are strong. Dem and remained strong, especially in the rental market, and is expected to increase further in the following years, based on an increasing number of households, a strong economy and an increasingly flexible labour market.

At the sam e time, major housing policy reforms are being completed, aimed at creating a more free and flexible housing market and attracting more private investment. Just this April, a new housing bill was passed by the Dutch parliament, limiting the scope of semi -public rental housing associations and creating more opportunities for private investors in the rental market. In the owner-occupied market, new mortgage rules have been introduced to increase transparency and reduce debt risks, also in a bid to encourage new suppliers to enter the mortgage market.

The conversion of vacant office space into housing presents another increasingly interesting investment opportunity while also helping to improve dynamics in residential as well as commercial real estate markets. The Dutch government, itself a major owner of office space, is actively encouraging conversions through special arrangements and tax incentives, and has set up an expert team to assist investors planning a conversion.

Read more ...

Opportunities on the Dutch housing market.

Wienke Bodewes, Chairman of the board of NEPROM
Wienke Bodewes
Chairman of the board
of Holland Proparty Plaza,
Chairman of the board of NEPROM,
CEO of Amvest

As we made the first steps into recovery in 2014, 2015 is the year of consolidation. Economic growth gradually became more w idely based. We’ve seen large corporate investments as well as an increase in consumer spending. Consumer confidence is positive again!

This positive sentiment has certainly had a firm effect on Dutch residential real estate. Prices have been increasing for over a year now, which implies a full stable rebound of the residential market. Moreover, in regions with high shortage of homes - for example Amsterdam and Utrecht - sales prices have risen above average, especially in preferred areas in these cities.

Sufficient indicators strengthen our view of a continuing positive trend in the upcoming years. Given the shortage of newly built homes - the increase in the number of households is expected to outpace the annual increase in housing stock – and the positive economic indicators, there are strong fundamentals. It is likely that the upturn of housing sales and prices will exceed last year’s growth.

A growing number of investors haven been taking position in the Dutch residential market. Driven by low interest rates, even more significant than last year both Dutch and foreign investors are looking for portfolios trying to benefit from historical high spreads between bond rates and residential yields.

The economic growth underpinned healthy activity in the commercial real estate sector as well. Occupier sentiment is gradually improving and new investments are picking up across the main office markets. Modern, multifunctional buildings in core areas are favoured, alth ough some secondary locations have witnessed healthy levels of occupier activity as well.

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Networking, social media... Facebook... blogging... or simply setting up a date, lunch or dinner, or going cycling, jogging, sailing or a round of golf together...

The dense network of a modern ‘spider in the web’ clearly contains so many threads that it is easy to sometimes lose track of events.

Christa Thijssen, director/founder HPP
Christa Thijssen
director/founder HPP

The problem is not only losingtrack, but also always knowing what is expected from you and being ‘available’. I was always taught that time is money, but you must also have it available. The time you haveshould therefore be used as efficiently as possible.

As soon as you start to realise how intricate the web of threads actually is and how limited your time is within which to get things done, you begin to critically assess the value of what you have achieved over the past years and how to use it to your best advantage.

You then soon come to appreciate the immense value of creating a good network and its use. You also invariably conclude that networking requires complete dedication and excellent organisation!
What if we were to tie our networks together, connecting them...?
My network can be yours as well...?

Read more ...

Let’s cross borders!

Victor Frequin
Victor Frequin
Chairman of the exhibitors committee
Director OeverZaaijer architecture and urbanism

Exhibiting at Expo Real 2015, we serve 3 purposes:

  • new business opportunities in Germany or elsewhere in Europe
  • connect foreign investors to The Netherlands
  • speak to many Dutch real estate decision makers

In 3days the Munich fair offers us ‘all you can get’. No other event gives us more value for money than the Expo Real. That is why we are happy to be here again. HPP has organized this market place for Dutch real estate professionals, and we as exhibitors can work at t he stand to the best of our abilities.

Happy to say that this year HPP combines both catering and programming together with the Dutch cities Amsterdam, Rotterdam, The Hague and Utrecht. HPP and the G4 cities, living apart together; The Netherlands present themselves at one place. And as you all know, this is ‘the place to be’.

A famous advertising man said long ago: ‘but there, at the dealers doorstep our responsibility ends. Organizing the Dutch stand at Expo Real, HPP not only brings the exhibitors to the customers doorstep, but also helps us to cross that doorstep. Organizing a wonderful program, linking people to people, being an outstanding host, HPP is Expo Real for Dutch real estate.

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Participants in 2016

HPP Community members