27 June 2022

HPP-Y-GEN about the opportunities for elderly housing

The challenges around housing for the elderly are not new. The ageing of the population, combined with the policy of separating housing and care, has led to an enormous increase in the demand for housing for this group. However, this demand does not immediately lead to a need for new homes. A large number of this group remains in their too-large family home, causing the through-flow in this housing type to stagnate. Initiatives to promote the flow of people have only a limited effect. The need to move often only arises at the very end, when living independently at home is no longer possible and the care component immediately comes into play.

  • How can we change this in the coming period?
  • Who are the (future) senior citizens?
  • What do they want and what do they need for an attractive and carefree “third stage of life”?
  • And what is needed in terms of real estate, environment and services (including technology) to facilitate this?

We would like to start a conversation to explore the opportunities we see for finding solutions and how we can contribute to this from our own roles. What collaborations can we establish? How can we achieve renewal and acceleration? We have invited the following speakers Anne van Grinsven  (Strategy & Organisation Manager Woonzorg Nederland), Esther Akkerman (Programme Manager Formulas, Woonzorg Nederland) and Steven Zeeman (Managing partner at Life Europe)

When: Monday June 27 (postponed meeting from 28 March)
Time: 16.45 entry, 17.00 -19.00 meeting, followed by dinner
Where: Amsterdam

Interested in joining? Contact us.


HPP-Y-GEN is a community of next generation decision-makers, who together build on the growth and innovation of our industry. With professionals from the so-called generation Y from all disciplines in the real estate sector, they form a strong intellectual network with an innovative approach. Members of HPP-Y-GEN are established experts within their organizations, thriving entrepreneurs or leaders from the public sector, all of whom share the same aspiration to make the Dutch real estate sector thrive socially and economically.