Picture: old stand design of Standort-Niederrhein by way of example
Promoting cross-border cooperation and connecting people and companies in the property sector has been our mission from the start of Holland Property Plaza. The orange HPP stand at EXPO REAL was an excellent way of putting this into practice. The interest shown by the co-exhibitors was therefore once again considerable, but unfortunately, the doubts and financial uncertainty dominated.
We have therefore decided to cancel the option for the HPP stand and to cooperate with our partner Standort-Niederrhein. This partnership means that we will participate as co-exhibitor on the Standort-Niederrhein stand, while the HPP members will also be able to acquire their own co-exhibitor package.
In this way, HPP’s participation at the EXPO REAL will be redefined to focus even more on the important market in North Rhine-Westphalia as a gateway to the German market.
Since the purpose of a visit and participation at EXPO REAL is primarily to meet foreign, especially German, parties and the Dutch participants who are active in Germany, we think this would be a good idea. Standort-Niederrhein represents an important area just across the border with Kleve, Krefeld, Rhein-Kreis Neuss and Mönchengladbach with over 2 million inhabitants and a gross domestic product of € 61 billion.
In order to bring our network together in a familiar setting, we will organize the HPP Investor Dinner on Monday evening, 11 October (invite-only). We expect a slightly smaller setting, but of course an interesting and strategic mix of (international) guests and HPP members.