Holland Property Plaza (HPP) is a joint effort of Dutch organisations, both public and private, that are involved in property dealings. lts purposes are to promote the Netherlands as a country for establishing business and/or for making investments and to promote national and international cooperation in the field of real estate and urban (re) development.  HPP also creates a meeting place and annual events for professionals where participants can exchange knowledge and experiences, renew existing contacts and establish new ones.

HPP theme for 2019 is ‘Connecting’ in all HPP meetings this year we especially paid attention to this broader subject.

Holland Property Plaza is also the organiser of the annual Holland Property Bike, a 2-days amateur cycling event for real estate professionals at decision making level, both public and private.

Holland Property Plaza®, HPP-Community, HPP-IREIN, HPP-REDA, HPP-TECH, HPP-C&I, HPP-SME, HPP Investor Dinner, HPP Café, HPBike are concepts of Thijssen-PR, Zeist NL.

Co-exhibiting Partners


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Ballast Nedam Development

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BNA architects

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Central Government Real Estate Agency

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City of Maastricht

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CMS Law.Tax

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De Zwarte Hond

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Image Building

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Jan Snel

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KCAP architects & planners

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Provincie Limburg

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SGS Search

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Student Experience

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VolkerWessels Vastgoed

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09 October 2019

HPP International Ladies Breakfast










Since the first edition of HPP’s participation at the Expo Real (2008) the HPP International Ladies Breakfast became a tradition . HPP organises this annual event to promote international cooperation and exchange knowledge and practices for women working in the real estate sector.  Final program will be available before the Expo Real in October.

07 October 2019

Expo Real 2019

07 October 2019

HPP Investor Dinner

06 October 2019

HPP Ice Breaking Dinner

As every year HPP organize an Ice Breaking Dinner for the HPP Co-exhibitors and stand crew*. In this informal way all participants have the chance to meet their stand colleagues, catch up with existing contacts and meet the HPP-crew on the eve before the Expo Real.

The HPP Ice Breaking Dinner will take place on Sunday evening the 6th of October, starting at 20:00 in Hotel Excelsior in Munich. * HPP Co-exhibitors and stand crew only.

20 June 2019

HPBike Tour 2019

Holland Property Bike is an annual cycling event for professionals at decision-making level of the real estate sector and forms part of the Holland Property Plaza network programme. The interest in this HPP cycle tour is growing each year and it is expected that we will be able to greet approximately 65 cyclists at the start of the 8th HPBike tour in 2019. HPBike 2019 will take place from 20-22 June.

Launched in 2012, the first Holland Property Bike cycling tour visited Rotterdam, Tilburg, Venlo and Cologne. Since then HPBike has visited Eindhoven, Maastricht, Aken, Zwolle, Enschede, Osnabruck, Utrecht, The Hague, Arnhem, Mönchengladbach, Apeldoorn, Almere, Lelystad and Groningen.

The start and finish for the 2019’s HPBike tour is in Nijmegen. HPBike will offer again an interesting programme and challenging routes, crossing the Netherlands from East to West and back, showing the beautiful scenery of rivers, meadows, forests and national parks.

HPP Calendar 2019
01 January 2019

HPP Calendar 2019

It gives us great pleasure to announce the HPP Annual Programme for 2019

As last year the HPP theme for 2019 will be “Connecting Networks, Sharing Knowledge” which was and still is our main challenge and goal, not only in the Netherlands but also cross-border in Europe.

Community members can again look forward to a series of Round Table meetings and networking events. Naturally we shall also participate in Expo Real in Munich (7-9 October 2019) and we again invite participants and other business relations to take part in the HPBike tour (20-22 June 2019) and several other exciting events which we have planned for 2019. We ask our community members to pay extra attention to the upcoming HPP Pitch- and Matchmaking day  17th of September.

We intend to pay a considerable amount of attention to ‘Circularity and Sustainability’, which we believe will continue to be a hot topic in the years to come, and one which we aim to put into a much broader perspective than simply that of a building or the constructed environment surrounding it. Sustainability begins with a long-term (business) relationship and extends far beyond to include all aspects of living, residing and working.

During its 12th year in operation, HPP intends to focus on each of these aspects. A year, moreover, in which we plan to further expand and reinforce our network and integrate the independent societies of NVA and GSVB.

Click here for more details about our annual 2019 programme.

10 October 2018

HPP International Ladies Breakfast (Ladies only)

Since the first edition of HPP’s participation at the Expo Real (2008) the HPP International Ladies Breakfast became a tradition . HPP organises this annual event to promote international cooperation and exchange knowledge and practices for women working in the real estate sector.  Final program will be available before the Expo Real in October.

08 October 2018

Expo Real 2018 Munich from 8-10 October

07 October 2018

HPP Ice Breaking Dinner Munich

As every year HPP organize an Ice Breaking Dinner for the HPP Co-exhibitors and stand crew*. In this informal way all participants have the chance to meet their stand colleagues, catch up with existing contacts and meet the HPP-crew on the eve before the Expo Real.

The HPP Ice Breaking Dinner will take place on Sunday evening the 7th of October, starting at 20:00 in Hotel Excelsior in Munich. * HPP Co-exhibitors and stand crew only.

12 September 2018

HPP Late Summer Event 2018

By organising this gathering, HPP aims to create an opportunity for all of us to meet and discuss events and issues as included in the HPP programme for the second half of 2018 and especially the details of the HPP participation at the Expo Real in October. It will also enable us to talk over developments that have taken place during the summer season.

For this HPP Late Summer Event we found an unique location: the new building of Amvest.

Heleen Aarts, future CEO of Amvest will give a presentation about her 15 year experience of developing Cruquius and visit the final result; Head Office Amvest.

Venue will start at approximately 15.30 h. more details will follow soon.


14 June 2018

7th edition of Holland Property Bike 14-16 June Sneek-Groningen-Sneek


Sneek – Groningen – Sneek and about  200 – 300 kilometers of cycling

Starting in Sneek, the 2018 Holland Property Bike Tour (HPP Bike), takes the participants through the Province of Friesland with the many lakes, a part of Drenthe and his Mooreland and Groningen, the most Northern Dutch province. For the overnight stay we visit the City of Groningen, capital of the province (200.000 inhabitants). The next day the cyclists will follow a more northern route back to the City of Sneek to the finish.  This pretty much sums up the programme for the 7th Holland Property Bike Tour.

HPP Bike tour is an annual cycling event  for  professionals at decision making level of the real estate sector. With the still growing interesthttp://www.hollandpropertyplaza.eu/activities/hpbike/ for this sportive HPP event, we increased the number of cyclists for 2018 up to maximal 65 participants. Read more..

05 February 2018

HPP-Café Zwolle


In 2018 the City of Zwolle is the first city to host the next HPP Café for the HPP community, meet the local city administration and entrepreneurs and get informed about the challenging opportunities in the City of Zwolle, Location for this 1st HPP Café is ArtEZ.

” BROEREN KWARTIER ” a challenging city development

If you, working in the of real estate sector, city development or architecture, want to join this HPP Café and did not receive an invitation, please send an email to info@hollandpropertyplaza.eu for more info.

Program and speakers:

  • 16.00 registration, reception  and opening
  • Keynote  “Broerenkwartier” Mr René de Heer, Alderman for economic affairs
  • Keynote  Mr Martijn Boelhouwer, visual artist and partner BuroMaan for city planning, landscape and architecture. Introduction of  “4 city planning scenario’s Broerenkwartier Zwolle”
  • Guided City tour  Broerenkwartier and dinner
  • Mr Jeroen Heethaar,  strategist at HMO (Overijssel Restructuring Company) Role and added value of HMO
  • Conclusions by Mr Wienke Bodewes (Chair HPP) and René de Heer

Zwolle (126.000 inhabitants) is a growing town with a good economy and very well located with good infrastructure. Nowadays success of Zwolle is created by powerful, creative and ambitious welcoming entrepreneurs, administrators, organisers and residents. The City of Zwolle would love to meet you to discuss and investigate business opportunities.


18 January 2018

10 years HPP !

After 10 years of networking, Holland Property Plaza is about to celebrate its first Anniversary.
We certainly intent to look back on the past 10 years, but what we really want is to consider the future with our guests  and to listen to their opinions on issues that affect us all.

We have therefore decided to celebrate our 10th Anniversary with an interactive programme at a very special location; informally and without any need for our guests to go out and try on a new outfit.

It gives us great pleasure to inform our business relations about the programme we have planned. We want you to take away fond memories of the event and to begin the new year with inspiration.
Our Keynote speakers for this celebration are:

  • Wienke Bodewes, Chair of HPP and CEO of Amvest
  • Farid Tabarki, founder and director of Studio Zeitgeist
  • Stef Blok, former Dutch Minister of Housing

We are delighted to be hosting this event, and we very much look forward to seeing our valuable guests in Zandvoort on the 18th of January.

HPP Community members and invitees are welcome, we already invited you!

Please check your mailbox.

International Ladies Breakfast 2017
06 October 2017

International Ladies Breakfast 2017

Each year during the Expo Real, Holland Property Plaza organises the HPP Ladies Breakfast for a limited number of invitees. We would like to continue this tradition this year and send you the save the date for this years 10th Ladies Breakfast. You should be familiar with our formula by now; you’re more than welcome but do bring a young potential from either your own company or your business partners.

Breakfast will be served at the familiar Restaurant Königshof, Karlplatz 25, 80335 Munich.

To register for the Ladies Breakfast you can contact Amanda Castan via amanda@hollandpropertyplaza.eu

In view of the limited number of available breakfast covers all registrations will be listed on a first come, first served basis. Once you have registered, we will send you a confirmation e-mail and the complete programme. The breakfast will, as usual, start at 8:00 AM and the discussion will be closed at 10:00 AM precisely, allowing you to get to Expo Real in good time.

We do, of course, hope to greet you at the Holland Property Plaza stand in hall A2, stand 320 at the Expo Real as well.

Looking forward to seeing  you in Munich!

Expo Real 2017
04 October 2017

Expo Real 2017

In Hall A2 HPP organises, already for the 10th year in a row, a real estate meeting point in which Dutch property-related parties from various sectors are exclusively invited to participate. These include the government, municipalities, private developers, investors, banks, fund managers, real estate management companies, architects and consultants. During the EXPO REAL fair, HPP also organises at the booth expert presentations and public discussions, related to this year’s HPP theme. For more details check our daily program.

Meet the HPP exhibitors and HPP Community members as well as the members of the HPP International Real Estate Investors Netherlands Platform, a fast growing group on Foreign Investors active on the Dutch commercial- and residential real estate market. The following co-exhibitors will be present:  Amvest, BNA Dutch Architects, Central Government Real Estate Agency, the Cities of Arnheim, Enschede, Tilburg, Maastricht and Zwolle, CMS Legal. Tax, Image Building, KCAP architects & planners, KuiperCompagnons, OZ architect, Province of Limburg, UNStudio, Jan Snel Group, Student Experience, VolkerWessels Vastgoed and other Dutch participants.

We are looking forward to welcoming you at our booth in Hall A2, stand 320!

International Investor Dinner 2017
04 October 2017

International Investor Dinner 2017

2017 is already the sixth consecutive year in which HPP is organising its HPP Investor Dinner during the Expo Real in Munich, a year that has already seen many developments taking place on the world stage and that has brought considerable change to our sector, both on an European and a national scale. We have invited the Bavarian Minister for European Affairs and Development, Mrs Beate Merk to share her vision on current European developments from a German perspective. We have also asked Mr Born Niehuss, Global Head of Tenant Relationship Management at DEKA Immobiliën, to share with us the DEKA strategy and to give us his assessment of global developments on the real estate market in general, and on the European market in particular.

The HPP Investor Dinner, to be held in Palais Lenbach starting at 20.00 hours, will be followed by Midnight Cocktails, to which HPP participants can invite their business relations. In view of the limited number of seats available for the Investor Dinner, Midnight Cocktails will provide ample opportunity for all to meet in a charming and informal setting. Attendance, between 23.00 and 01.00 hours, is only possible at the invitation of HPP or PP participants. Some of those invited might not be able to attend the Investor Dinner due to obligations on the same evening, but they might want to join us for a drink or refreshment after a busy first day at the trade fair. If this is the case, we kindly ask them to let us know.

By organising Midnight Cocktails, the board of HPP aims to create another occasion during which business relations have the opportunity to expand their networks on the first day of Expo Real.

For more information about the HPP Investor Dinner and/or Midnight Cocktails please contact Amanda Castan via: amanda@hollandpropertyplaza.eu

14 June 2017

HPBike 2017

HPBike 2017, from start to finish an inspiring and healthy event for all cyclist.

Starting and finishing in Apeldoorn, the 2017 Holland Property Bike Tour (HPBike), took the participants through the Veluwe region (National Park) and the former Zuiderzee. We crossed parts of the new created Province Flevoland, new born land mainly situated under sea level and finished day one in the city of Almere. With a great evening reception and dinner in a very surprising environment, City farm Boer Kok, hosted by the Province of Flevoland, the cities of Almere and Lelystad and LAB (Lelystad Airport Business park) we had a remarkable day.

Photo: Bikers and crew at the start of HPBike Tour 2017 in Apeldoorn.


HPP Pre-Provada Symposium
15 May 2017

HPP Pre-Provada Symposium

Each year, just before the Provada (Dutch Real Estate Trade Fair), HPP organises its annual real estate symposium in collaboration with the Dutch Real Estate Society (NVA).

This year’s theme for the symposium, Urbanisation, was as broad in scope as it was informative. A number of highly qualified experts from the respective sectors (see page 124) presented their visions to a captivated audience. The plenary session was preceded by a several ‘Pro Talks’ on specific topics and issues.

As the Pro Talks turned out to be a success last year, we decided to include them in this year’s program again. Many interesting topics within the theme Urbanisation were discussed (see page 125). Additionally, the location of the symposium, an iconic industrial monument and former machinery hall of the Werkspoor factory, turned out to be a wonderful and exceptional location for all participants and guests.

Attended by more than one hundred guests, and with a closing speech delivered by Lennert Middelkoop, the Director of City Development & Economy Utrecht, the symposium once again proved to be very successful, refreshing and valuable for those visiting the Provada in the weeks after.

HPP Kick-Off Meeting 2017
01 February 2017

HPP Kick-Off Meeting 2017

As a tradition, HPP launches its annual programme with a Kick-Off/New Year’s meeting. The chairman of HPP Wienke Bodewes welcomed all members in Soesterberg and Elwin de Groot, Head of Macro Strategy Financial Markets Rabobank gave an inspiring speech with his expectations about the global economy. After that, Wienke Bodewes, President of HPP, asked questions about Urbanization to Prof. Dr. Oedzge Atzema, Faculty of Geosciences Utrecht University and Gert Dral, Director of KuiperCompagnons. We also asked some participants to give their vision of 2017 expectations. For this we invited: Ralph Mamadeus, Director of Change=, Stijn van de Sande, Commercial Director BESIX and Annemarie Leeuwen, Senior Director Deutsche Hypothekenbank AG. All HPP members and business relations can look forward to another intensive HPP programme in 2017/2018.

Wienke Bodewes

Chairman HPP



The economic growth exceeded our expectations in the Netherlands this year. So did the number of new jobs that were created so far. Consumer confidence is constantly on a high level and interest rates are still pretty low. As a result there is an increasing demand for homes in the Netherlands. Not only in the larger fast growing areas, but also in more remote parts of our country. The number of homes sold continues to rise and is not limited to just the so-called overheated cities like Amsterdam and Utrecht. There is still a growing demand for new build projects and there are signs that the construction industry lacks the capability to cope with this situation. Capacity is not rising fast enough to meet the demand.

The number of vacancies in the rental sector are at an all-time low and prices are rising. There is a great demand for homes in the mid-priced rental sector. Both the central and local government are proposing policies to increase the number of new build homes in this field. There are of course discussions on affordability, especially in city centres in the west of the Netherlands.