HPP Public

HPP Public

Holland Property Plaza (HPP) is an independent commercial European marketing network whose principal objective is to bring public and private parties from the Dutch real estate sector together and to directly or indirectly connect those parties with international real estate players, financers, investors, potential customers, developers and municipal and regional government bodies during the Expo Real trade fair in Munich and during events organised throughout the year.

Holland Property Plaza initiates a number of activities for the specific purpose of advancing cooperation between its European network business relations and the HPP Community. The focus of all HPP activities lies on establishing cross-border partnerships and creating business development opportunities for its members and participants.

HPP is more than a trade fair project for participating commercial and public parties. Ever since its incorporation in 2007, the HPP foundation has positioned itself as an active European marketing network whose aim it to turn the spotlight on participants and HPP Community members, both domestic and internationally.

Cities and regional development companies play an important role in the interaction between commercial developers and investors and the ultimate users of real estate, HPP fully acknowledges the significance of that position and aims to accommodate those public players within HPP, thereby promoting mutual (cross-border) cooperation and the exchange of knowledge. In the interest of trans-European cooperation and the exchange of knowledge, HPP Public welcomes both domestic and foreign municipalities and regional government as members.

The consistently high level of cooperation between Holland Property Plaza (HPP) and the HPP Communities, HPP-IREIN, HPP-REDA, HPP Public and SME/Private Members, the NVA (Dutch Real Estate Society) and HPBike guarantees an interesting network with a broad spectrum of relationships between numerous public and commercial parties in the European real estate sector.

To achieve its objectives, Holland Property Plaza each year organises a series of events for its participants and the HPP European network, if required in collaboration with third parties and/or the parties referred to above. The HPP year traditionally ends after the Expo Real trade fair in Munich, in which HPP actively participates.

Access to the HPP Community can be obtained through application or at the invitation of HPP. The board of HPP ultimately decides who is accepted/allowed access as a HPP Community member.

Our Members

City of Arnhem

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City of Enschede

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City of Maastricht

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City of Tilburg

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City of Zwolle

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EWMG/WFMG Mönchengladbach

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07 October 2019

Expo Real 2019

07 October 2019

HPP Investor Dinner

20 June 2019

HPBike Tour 2019

Holland Property Bike is an annual cycling event for professionals at decision-making level of the real estate sector and forms part of the Holland Property Plaza network programme. The interest in this HPP cycle tour is growing each year and it is expected that we will be able to greet approximately 65 cyclists at the start of the 8th HPBike tour in 2019. HPBike 2019 will take place from 20-22 June.

Launched in 2012, the first Holland Property Bike cycling tour visited Rotterdam, Tilburg, Venlo and Cologne. Since then HPBike has visited Eindhoven, Maastricht, Aken, Zwolle, Enschede, Osnabruck, Utrecht, The Hague, Arnhem, Mönchengladbach, Apeldoorn, Almere, Lelystad and Groningen.

The start and finish for the 2019’s HPBike tour is in Nijmegen. HPBike will offer again an interesting programme and challenging routes, crossing the Netherlands from East to West and back, showing the beautiful scenery of rivers, meadows, forests and national parks.

10 April 2019

HPP-PUBLIC Round Table Meeting

Every year Holland Property Plaza organises a number of small, private meetings for directors and decision-makers from the HPP Community and other guests.

Theme and programme of this HPP-Public and Mid Cap Cities meeting is not yet available.


09 April 2019

HPP-IREIN & REDA Round Table Meeting

HPP IREIN, REDA and PUBLIC Round Table dinner meeting 9th of April 2019

 ‘Residential development, government measures!’

Holland Property Plaza kindly invited Mrs Marja Appelman, Director Housing of the Ministry of the Interior and Kingdom Relations to inform and explain the last government measures to tackle the housing shortage in the Netherlands.

Location: Restaurant Kronenburg, Professor E.M. Meijerslaan 6, 1183 AV Amstelveen (sufficient parking space available)

It’s a common item in newspapers: the housing shortage in the Netherlands!

  • We don’t have enough homes.
  • Each year the number of completed homes is too small,
  • and there is not enough space available within the red contours.
  • To top it all off, not enough people move on due an imbalance between occupation of social housing and level of income or subletting.

So what does the government intend to do?

During a Round Table Dinner to be held on 9 April next, Mrs Marja Appelman, Director Housing of the Ministry of the Interior and Kingdom Relations, will give a presentation about the measures which the government intends to take to tackle the problems surrounding residential development.

After the presentation, we invite you and Mrs Appelman to discuss these issues with us.

Members of the HPP communities HPP-IREIN, PUBLIC & REDA are kindly invited to join this meeting. Registration is obligatory and we have limited seats available.

The venue for this Round Table Dinner will be restaurant Kronenburg in Amstelveen.

We hope to see you on this inspiring evening!

HPP Calendar 2019
01 January 2019

HPP Calendar 2019

It gives us great pleasure to announce the HPP Annual Programme for 2019

As last year the HPP theme for 2019 will be “Connecting Networks, Sharing Knowledge” which was and still is our main challenge and goal, not only in the Netherlands but also cross-border in Europe.

Community members can again look forward to a series of Round Table meetings and networking events. Naturally we shall also participate in Expo Real in Munich (7-9 October 2019) and we again invite participants and other business relations to take part in the HPBike tour (20-22 June 2019) and several other exciting events which we have planned for 2019. We ask our community members to pay extra attention to the upcoming HPP Pitch- and Matchmaking day  17th of September.

We intend to pay a considerable amount of attention to ‘Circularity and Sustainability’, which we believe will continue to be a hot topic in the years to come, and one which we aim to put into a much broader perspective than simply that of a building or the constructed environment surrounding it. Sustainability begins with a long-term (business) relationship and extends far beyond to include all aspects of living, residing and working.

During its 12th year in operation, HPP intends to focus on each of these aspects. A year, moreover, in which we plan to further expand and reinforce our network and integrate the independent societies of NVA and GSVB.

Click here for more details about our annual 2019 programme.

08 October 2018

Expo Real 2018 Munich from 8-10 October

07 October 2018

HPP Ice Breaking Dinner Munich

As every year HPP organize an Ice Breaking Dinner for the HPP Co-exhibitors and stand crew*. In this informal way all participants have the chance to meet their stand colleagues, catch up with existing contacts and meet the HPP-crew on the eve before the Expo Real.

The HPP Ice Breaking Dinner will take place on Sunday evening the 7th of October, starting at 20:00 in Hotel Excelsior in Munich. * HPP Co-exhibitors and stand crew only.

12 September 2018

HPP Late Summer Event 2018

By organising this gathering, HPP aims to create an opportunity for all of us to meet and discuss events and issues as included in the HPP programme for the second half of 2018 and especially the details of the HPP participation at the Expo Real in October. It will also enable us to talk over developments that have taken place during the summer season.

For this HPP Late Summer Event we found an unique location: the new building of Amvest.

Heleen Aarts, future CEO of Amvest will give a presentation about her 15 year experience of developing Cruquius and visit the final result; Head Office Amvest.

Venue will start at approximately 15.30 h. more details will follow soon.


14 June 2018

7th edition of Holland Property Bike 14-16 June Sneek-Groningen-Sneek


Sneek – Groningen – Sneek and about  200 – 300 kilometers of cycling

Starting in Sneek, the 2018 Holland Property Bike Tour (HPP Bike), takes the participants through the Province of Friesland with the many lakes, a part of Drenthe and his Mooreland and Groningen, the most Northern Dutch province. For the overnight stay we visit the City of Groningen, capital of the province (200.000 inhabitants). The next day the cyclists will follow a more northern route back to the City of Sneek to the finish.  This pretty much sums up the programme for the 7th Holland Property Bike Tour.

HPP Bike tour is an annual cycling event  for  professionals at decision making level of the real estate sector. With the still growing interesthttp://www.hollandpropertyplaza.eu/activities/hpbike/ for this sportive HPP event, we increased the number of cyclists for 2018 up to maximal 65 participants. Read more..

05 February 2018

HPP-Café Zwolle


In 2018 the City of Zwolle is the first city to host the next HPP Café for the HPP community, meet the local city administration and entrepreneurs and get informed about the challenging opportunities in the City of Zwolle, Location for this 1st HPP Café is ArtEZ.

” BROEREN KWARTIER ” a challenging city development

If you, working in the of real estate sector, city development or architecture, want to join this HPP Café and did not receive an invitation, please send an email to info@hollandpropertyplaza.eu for more info.

Program and speakers:

  • 16.00 registration, reception  and opening
  • Keynote  “Broerenkwartier” Mr René de Heer, Alderman for economic affairs
  • Keynote  Mr Martijn Boelhouwer, visual artist and partner BuroMaan for city planning, landscape and architecture. Introduction of  “4 city planning scenario’s Broerenkwartier Zwolle”
  • Guided City tour  Broerenkwartier and dinner
  • Mr Jeroen Heethaar,  strategist at HMO (Overijssel Restructuring Company) Role and added value of HMO
  • Conclusions by Mr Wienke Bodewes (Chair HPP) and René de Heer

Zwolle (126.000 inhabitants) is a growing town with a good economy and very well located with good infrastructure. Nowadays success of Zwolle is created by powerful, creative and ambitious welcoming entrepreneurs, administrators, organisers and residents. The City of Zwolle would love to meet you to discuss and investigate business opportunities.


18 January 2018

10 years HPP !

After 10 years of networking, Holland Property Plaza is about to celebrate its first Anniversary.
We certainly intent to look back on the past 10 years, but what we really want is to consider the future with our guests  and to listen to their opinions on issues that affect us all.

We have therefore decided to celebrate our 10th Anniversary with an interactive programme at a very special location; informally and without any need for our guests to go out and try on a new outfit.

It gives us great pleasure to inform our business relations about the programme we have planned. We want you to take away fond memories of the event and to begin the new year with inspiration.
Our Keynote speakers for this celebration are:

  • Wienke Bodewes, Chair of HPP and CEO of Amvest
  • Farid Tabarki, founder and director of Studio Zeitgeist
  • Stef Blok, former Dutch Minister of Housing

We are delighted to be hosting this event, and we very much look forward to seeing our valuable guests in Zandvoort on the 18th of January.

HPP Community members and invitees are welcome, we already invited you!

Please check your mailbox.

14 June 2017

HPBike 2017

HPBike 2017, from start to finish an inspiring and healthy event for all cyclist.

Starting and finishing in Apeldoorn, the 2017 Holland Property Bike Tour (HPBike), took the participants through the Veluwe region (National Park) and the former Zuiderzee. We crossed parts of the new created Province Flevoland, new born land mainly situated under sea level and finished day one in the city of Almere. With a great evening reception and dinner in a very surprising environment, City farm Boer Kok, hosted by the Province of Flevoland, the cities of Almere and Lelystad and LAB (Lelystad Airport Business park) we had a remarkable day.

Photo: Bikers and crew at the start of HPBike Tour 2017 in Apeldoorn.


HPP Café Enschede The Balengebouw
13 April 2017

HPP Café Enschede The Balengebouw

In the challenging ambiance of the Balengebouw in Enschede, a former textile factory located near the railway line, transformed into a modern (media) location keeping its original details. After the welcome words by Wienke Bodewes Amvest, a tour through the building and its surrounding was organised for the HPP members.

John Landewé, owner of Het Balengebouw, gave an explanation about the transformation of the building. Bart Scholten council advisor of the city of Enschede presented the highlights of Enschede and why this city is so attractive for companies and universities. At the end Alderman Jeroen Hatenboer showed us recent projects and explained the future plans for the city. Next meeting will be held on October 26th 2017 in Zwolle.


HPP Kick-Off Meeting 2017
01 February 2017

HPP Kick-Off Meeting 2017

As a tradition, HPP launches its annual programme with a Kick-Off/New Year’s meeting. The chairman of HPP Wienke Bodewes welcomed all members in Soesterberg and Elwin de Groot, Head of Macro Strategy Financial Markets Rabobank gave an inspiring speech with his expectations about the global economy. After that, Wienke Bodewes, President of HPP, asked questions about Urbanization to Prof. Dr. Oedzge Atzema, Faculty of Geosciences Utrecht University and Gert Dral, Director of KuiperCompagnons. We also asked some participants to give their vision of 2017 expectations. For this we invited: Ralph Mamadeus, Director of Change=, Stijn van de Sande, Commercial Director BESIX and Annemarie Leeuwen, Senior Director Deutsche Hypothekenbank AG. All HPP members and business relations can look forward to another intensive HPP programme in 2017/2018.

Jeroen Hateboer

Alderman for Culture and City Development Enschede



No regrets whatsoever! The reason why Enschede is an HPP Public Member…

The language and customs of the government can, I admit, sometimes be difficult to fathom for people in the business community. As a former entrepreneur turned alderman for the city of Enschede 7 years ago, I have found myself in many, sometimes very amusing, situations in which this was obviously the case. I therefore warmly support every initiative that aims to bring governments and the business community closer together.